Trigger a Good E-mail

You probably can't think of e-mail without thinking of the possible problems SPAM brings to the inbox. Here are a few ideas you can do today that will help your e-mail message get to your customers inbox.

To stay on this side of the SPAM checker, be sure you review your own outgoing e-mails to ensure they get to the folks you want to communicate with. The content in your subject line is key, so pay close attention to what you put there. Obviously you'll want to stay away from common SPAM words like, "free", "trial," "money," "quote," "sample," "membership," "access,""sex," "XXX," "spam," "$," "checks," "money orders," "extra income," and so on. Also, in the body of your e-mail you'll want to steer clear of using ALL CAPS, too many "!", and especially don't use techniques you think will throw off  SPAM detection, like using "*" or spaces in your subject line or body. That's what spammers do, not real business people like you.

So what can you do today?

To prove that your e-mail is valid and real, use "good triggers" in your subject line and/or body. The more descriptive and relevant your subject line is the less likely it will tagged as SPAM.

Good Triggers

• Use of the words "news","newsletter", or "list" in your subject line.
• Use a publishing frequencyin the subject line, for example -- weekly, daily, monthly.
• Place a newsletter date or issue number inthe subject line.
  
• The content in your e-mail should have substance. (When was the last time you saw spam that had more than a fewlines of text?)

You know what spam looks like, so don't let your e-mail look like spam. Use common sense and have something real to say in your e-mail message and you should be good to go.
 

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